I cannot believe how LONG it has been since I have written! As we approach our third year (!) in this beautiful Pasadena boutique, I cannot help but look back at all the wonderful adventures we have had!
In September of 2015, we made our TV debut on the show “Little Women of LA”. The lovely, Elena let us create for her a wedding and reception dress for her destination vow renewals. It was a fun experience getting to know those ladies and having a film crew in our shop! In May of 2016, we had our first cover feature! Beautiful bride, Marcile, had her wedding featured in “Arroyo Weddings Magazine”. We were so excited to see her on the cover in a custom gown we created for her and to read about her love story. In October of 2016, we were presented with the 2016 Best Bridal Shop award from “Pasadena Weekly”! We were so honored to be awarded this title and in such great company with all the other wonderful businesses that won.
These past three years have been an amazing learning experience for me. I have met so many great brides and other small business owners that have inspired me to work harder and continually grow this business. As I continue on this journey, I want you all there with me! Knowing that, makes me feel awfully bad about neglecting my blog. One of my New Years’ resolutions (a couple months late L) is to update this blog a LOT more frequently. I have been met with a lot of different challenges in the wedding and business categories these past three years and would love to share my take on them. I am going to try to update this blog once a week with some interesting topics. I hope you all stay tuned for more! Meanwhile, happy Monday and I hope you are all enjoying the wonderful Spring weather (if you are on the West Coast ;)…)
Hi Friend! ☺
It has been quite a while since my last post! Many big things have happened since then! This post marks about one year since I quit my job to start on this amazing adventure. Every moment is still scary and exciting. There is so much more to learn about staring a business than I ever imagined!
In February, I finally found the right retail space. The space ended up being bigger than what I first anticipated, but we have been able to fill every corner of it. The months following that was dedicated to transforming this vanilla shell into my vision. I want the store to be a warm and welcoming place where friends (and brides ☺) can come hang out. Every little detailed was scrutinized and underwent many edits. The space is still an ongoing process, I am constantly changing and rearranging the sales floor.
We officially opened our doors on April 29th and on the following week, we had a small grand opening party on May 9th. Delicious cookies and cupcakes were provided by our friends at local bakery, Sugar Fix (www.sugarfixdesserts.com). The outpouring of love and support from family and friends was wonderful! I feel very lucky to have this incredible opportunity and plan to make every moment count. I will keep you all updated on my progress. In the meantime, stop by, have a coffee and hang out with us ☺.
Close observers of Alessandro Michele’s entourage of collaborators and muses will remember Jayde Fish, the San Francisco based artist discovered by the designer on Instagram and later tapped to supply gorgeous, whimsical illustrations for the Spring 2017 collection. Early this month, Fish made yet another visual splash, this time in New York’s Soho.